This is an online store site: built so people find the right product and buy it with confidence. Who it is for: Shops that sell products: pet supplies, apparel, home goods, local makers. What it includes: Home, product pages and checkout. Two ways to sell: a catalog with payment links, or a full store with a cart. What you can add: Collections and filters, reviews, subscriptions, gift cards, a full blog. Catalog or store? A catalog can use payment links: no cart, quick to launch, ideal for a few products. A store can add a cart, shipping and inventory for a bigger range. Same design: switch the mode in the bar.